Biopharma Sales Resilience through Economic Recession

Click here to download the full presentation.

Summary

• Biopharma generally outperforms other sectors, even other healthcare sectors, in a recession.
• But, some drug classes fare better than others. Resilient branded drug classes tend to be highly effective, treat severe and/or acute diseases, and face little competitive pressure.
• For those drug classes that address less severe diseases or face low-cost alternatives, drug makers need to work to ensure continued access and adherence.


###

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s